Sri LankaTourism will use ITB Berlin, the world’s largest travel show beginning today and ending on Saturday to woo more German tourists to Sri Lanka while SriLankan Airlines will use the event for networking and surging alliances.

The theme of this year’s Sri Lankan stand is nature, culture and adventure and great emphasis will be laid on depicting its culture and also the country’s wildlife. For this a mammoth replica of the entrance to the Yapahuwa Kingdom has been erected at the entrance to the Lankan stall. Sri Lankan Airlines will also host a press conference on day two for the international media. The ITB Berlin is an international media event.

In 2013 about 6,000 journalists attended the world’s largest trade show for the travel industry out of who about 1,500 came from abroad. In addition to the industry’s leading trade magazines, business and travel journalists from 80 countries reported on the latest travel trends and products.

More than 60,000 visitors came to find out about the wide-ranging information on offer from exhibitors and providers of niche market products. For the first time, visitors at the weekend were able to book their tours directly at ITB Berlin. A poll among visitors revealed that one in three intended to book a trip.

ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors.

Subsequently ITB Asia was held in Singapore from October 23 to 25, 2013 at Suntec Singapore. With this three-day trade show and convention ITB Asia provides an ideal platform for the Asian travel market.

Source : http://www.dailynews.lk/business/sri-lanka-tourism-target-more-german-tourists-itb#sthash.dVasQOOZ.dpuf