It offered the journalists a kaleidoscope of experiences, giving them an opportunity to immerse themselves in the island’s rich cultural traditions and scenic landscapes, and engage with local communities, helping create lasting memories and compelling stories about Sri Lanka. This debut initiative aims to spark a shift in awareness of Sri Lanka’s unique offerings among Nepali travellers and pave the way for a new market of inbound leisure travellers. With direct, convenient five-weekly flights between Colombo and Nepal, SriLankan Airlines seeks to inspire Nepali holidaymakers to explore Sri Lanka, the airline said in a media release.

Source: https://sundaytimes.lk/online/business/SriLankan-Airlines-hosts-first-ever-Nepali-Journalists-FAM-Tour-to-boost-tourism/10-1146058

Both times I was in Galle last year, I stood on the ramparts and pictured this exact scene over and over again. There was no game on those dates, so I need to plan another trip to make it happen. Despite several visits, my list of to-dos in Sri Lanka is still pretty long, more than what my paid time off can accommodate. So maybe I will conspire an assignment, or three. Like a hike up the Pekoe trail, a surfing lesson on Ahangama, a spot of whale- watching in Trincomalee, an untold Geoffrey Bawa story (if there is such a thing), or a Jaffna piece (long overdue). Some of these ideas are on offer further down this book.

As is a list of some terrific hotels, which frankly, are experiences by themselves. It will take very little for me to go back for a meal at Abode by the Beach at Ahangama, a drink at Smoke & Bitters—one of Asia’s best bars (but get there before sunset), or a stay at the fantastic Kayaam House at Tangalle. It helps that you are barely three hours away from blue skies, misty hills, or lashings of rain– whatever you prefer. I can’t think of too many places that let you switch seasons with such little effort. A year ago, I may have asked you to visit Sri Lanka to help the country recover. Now, you should go simply because it’s a damn good place to be.

Source: https://www.cntraveller.in/story/someday-when-i-return-to-sri-lanka-this-is-what-i-will-do/

Sri Lanka, an island nation known for its rich cultural heritage and breathtaking landscapes, has been undergoing a remarkable resurgence in recent years. After facing significant economic challenges and political instability, the country is now bouncing back with vigour, propelled by a series of strategic initiatives aimed at revitalising its economy and positioning itself as a premier global destination. One of the cornerstones of this revival is the booming MICE (Meetings, Incentives, Conferences and Exhibitions) sector, highlighted by the successful MICE Expo. In tandem with these initiatives, Sri Lanka’s renowned tourist attractions continue to captivate and draw in visitors from around the world, making it a compelling destination for both business and leisure.

Economic revival and booming tourism sector

The feat has been incredible, the country which went through 30-year war and saw almost all its resources and faced political and economic instability is on the fast track to recovery. The signs of revival are all over the place. It is one of the safest places to travel and has welcoming people all across. Indeed, Sri Lanka is a tourism friendly country and has ties with India that go back to ancient times. No wonder maximum tourism arrival in Sri Lanka is from India

Sri Lanka’s focus on the MICE sector has been a significant driver in its economic resurgence. Sri Lanka is betting big on MICE as it has world class infrastructure to host events at large scale. It shows the country’s resolve and renewed vigour and commitment to becoming a hub for business events and tourism. Indeed, the island nation has a lot to showcase in hosting world-class events — Plush venues with worldclass facilities. Sri Lanka’s MICE drive has received positive responses from the global business community, highlighting the country’s potential as a leading MICE destination in South Asia.

The Government’s proactive stance in developing the necessary infrastructure has played a crucial role in this success. State-of-the-art conference facilities, along with improved connectivity and hospitality services, have made Sri Lanka an attractive venue for international conferences and exhibitions. The MICE sector is expected to generate significant revenue, create jobs and contribute to the overall economic growth of the country.

Embracing a New Era

Beyond the MICE sector, Sri Lanka has embarked on various other initiatives to stimulate economic growth and enhance its global standing. Key among these is the emphasis on sustainable tourism, digital innovation and the development of new tourism products. The country is leveraging its natural and cultural assets to create unique and immersive experiences for visitors. The Government has also launched the “Sri Lanka Tourism Alliance,” a collaborative platform aimed at promoting sustainable tourism practices and ensuring the long-term health of the tourism sector. This initiative encourages private-public partnerships to develop new attractions, improve existing ones and market Sri Lanka as a year-round destination.

Sri Lanka’s resurgence is a testament to its resilience and determination to overcome challenges and embrace opportunities for growth. The successful hosting of the MICE Expo and the country’s proactive approach in enhancing its tourism offerings reflect a bright future for the island nation. As it continues to build on its rich cultural heritage and natural beauty, Sri Lanka is poised to reclaim its place as a top destination for travellers and business professionals alike.

Source: https://www.dailypioneer.com/2024/columnists/sri-lanka-on-the-path-to-revival-through-tourism-initiatives.html#:~:text=The%20country%20is%20leveraging%20its,health%20of%20the%20tourism%20sector.

Source: https://www.dailynews.lk/2024/06/13/sports/568523/travel-trade-cricket-sixes-on-july-7/

July in many parts of Asia can be incredibly hot and humid, but there are several destinations across the continent where you can escape the intense heat and enjoy a more temperate climate. From the high-altitude regions of the Himalayas to the lush highlands of Southeast Asia, these destinations offer a perfect escape from the intense summer heat. Here are some of the best July destinations in Asia for a cooler summer.

Nuwara Eliya, Sri Lanka

Nuwara Eliya, often referred to as Little England, is a charming hill station located in the central highlands of Sri Lanka. Known for its tea plantations, colonial-era bungalows, and cool climate, Nuwara Eliya offers a refreshing retreat from the tropical heat. In July, temperatures here range from 12°C to 20°C (54°F to 68°F).

Photo courtesy: Canva

Kandy, Sri Lanka

Kandy, situated in the central highlands of Sri Lanka, is a cultural and historical hub known for its cooler climate, lush greenery, and the sacred Temple of the Tooth Relic. In July, temperatures in Kandy typically range from 20°C to 25°C (68°F to 77°F). The city’s vibrant festivals, including the Esala Perahera, which often takes place in July or August, add to its allure.

Connect with Aitken Spence Travels at https://www.aitkenspencetravels.com/ to book your next summer vacation

Source: https://timesofindia.indiatimes.com/travel/destinations/best-july-destinations-in-asia-for-a-cooler-summer/photostory/111024561.cms?picid=111024571

The event commenced on May 22 at the Hotel Ramada Colombo.

The delegation’s visit began with a comprehensive networking session to foster collaboration and enhance the network between Sri Lankan travel agencies and their counterparts. This initiative was a move to promote pilgrim tours, highlighting Sri Lanka as a premier destination for Buddhist travellers.

On May 23, the delegation participated at the lighting ceremony at the Gangaramaya Temple. The lighting ceremony symbolises enlightenment and peace, providing the guests with a firsthand experience of the island’s vibrant Vesak festivities.

Following the Vesak celebration, the delegation embarked on a Familiarisation Tour starting from May 24. This tour covered the significant Buddhist temples across the country, permitting the guests to explore and appreciate the historical and spiritual significance of these sacred sites. Key stops on the tour included the Temple of the Sacred Tooth Relic in Kandy, the ancient city of Anuradhapura, and the Dambulla Cave Temple.

The primary objective of this program was to showcase Sri Lanka’s rich cultural heritage and spiritual ambiance, thereby encouraging an increase in the number of pilgrim tourist arrivals.

Source: https://www.sundayobserver.lk/2024/06/16/business/25401/sri-lanka-tourism-hosts-indian-travel-agents-and-influencers/

Sri Lanka has seen an influx of tourists, with over 43,000 visitors arriving in the first 13 days of June, pushing the cumulative number of arrivals this year to over 940,000. 

According to the latest data released by the Sri Lanka Tourism Development Authority (SLTDA), a total of 43,227 visitors arrived between 1 to 13 June, bringing the year-to-date (YTD) total to 940,006 travellers. The top tourist-generating markets for June so far include India, UK, and China.  Although SLTDA forecasts an influx of 148,695 tourists for the month, industry analysts said observing the average arrival trends it was unlikely.  They also pointed out that the industry has not surpassed 150,000 monthly arrivals or met its monthly targets since March.

India remains the largest single source market YTD, contributing 167,981 visitors. Russia follows with 112,043 arrivals, the UK with 83,561, Germany with 67,162 and China with 58,336 visitors.

Sri Lanka Tourism aims to attract 2.3 million visitors and generate over $ 4 billion in income for 2024. 

Source: https://www.ft.lk/front-page/First-13-days-of-June-see-over-43-000-tourist-arrivals/44-763165

The accomplishment marks a striking growth, a milestone previously reached only in August of the preceding year. This landmark was achieved with the arrival of 3,374 tourists on 1 June, which pushed the cumulative figure to 900,153. It underscores the substantial progress made in the tourism sector, reflecting high interest and engagement with Sri Lanka as a favoured destination for travellers.

During the first five days of June alone, Sri Lanka welcomed 15,666 tourists, pushing the year-to-date (YTD) figure to 912,445 visitors. 

For 2024, Sri Lanka Tourism Development Authority (SLTDA) forecasts 2.3 million arrivals and an income of $ 4 billion. 

From 1 to 5 June, India, the UK and China emerged as the leading source markets. In addition, tourists were welcomed from Bangladesh, Australia, Germany, the US, Russia, Maldives and France.

The SLTDA is anticipating an influx of 148,695 tourists for June 2024. 

Despite these promising numbers, the industry has not met its monthly targets in 2024 and not crossed 150,000 arrivals since March. 

India continues to maintain its position as the single biggest source market year-to-date (YTD) and has now contributed over 160,000 visitors. The top three YTD markets include India (160,184), Russia (111,170) and the UK (81,446). 

However, the industry analysts acknowledged that the uptick in tourist numbers compared to 2023 is a positive sign for tourism sector, which is crucial for the country’s economic recovery and growth. “Despite the seasonal trend of low arrivals, boost in numbers will spark optimism within industry stakeholders,” they added. 

Sri Lanka Tourism has also stepped up its efforts during this lean season, launching a global PR and digital campaign in 15 markets to woo more visitors.

During the first four months of 2024, earnings from tourism rose by 92% to over $ 1.25 billion. The strong performance highlights the resilience and appeal of Sri Lanka as a tourist destination.

Source: https://www.ft.lk/front-page/Tourist-arrivals-exceed-900-000/44-762825

The delegation comprises of Destination Management Companies, (Leisure and MICE) leading hotels & resorts, homestays, tour operators and other service providers from Sri Lanka. The industry stakeholders will engage in B2B interactions with their industry peers in each city.

Further, this series of B2B Roadshows will provide an opportunity to highlight the country’s vision, new tagline and the future tourism development plans. Furthermore, this event will provide a platform to the local delegates to interact with Key Influencers, Corporates, MICE Agents, Trade Associations, and others Service Providers.

Source: https://www.traveldailynews.asia/meetings-events/sri-lanka-tourism-hosts-b2b-roadshows-in-india/

This was down from US$ 225.7 million in April but up from US$ 100.0 million a year ago when the trade was recovering from repeated crises.

This was an 86.9 percent increase from US$ 752.1 million earned in the same period last year from 524,486 travellers.

Arrivals total 15,666 from June 1 – 5 

The reduced rate of tourist arrivals continued into June due to the off season, leading Sri Lanka to welcome 15,666 international visitors in the first five days of the month.
Provisional data released by the Sri Lanka Tourism Development Authority (SLTDA) showed that stakeholders expected the 900,000 tourist mark to be crossed by end May, the milestone was reached on June 1. 
The daily arrival average has dropped to the levels of 3,100. 

India continues to dominate as the largest tourist traffic generator for Sri Lanka. In June, so far, the neighbouring giant accounted for 27.7 percent of total arrivals.
Ranking second is the United Kingdom, contributing to 8.7 percent of the total arrivals.
In third place is China, accounting for 6.8 percent, while Bangladesh is in fourth place bringing in 5.5 percent of the total arrivals.

Source: https://www.dailymirror.lk/print/business/Tourism-trade-remains-robust-despite-seasonal-softening-in-May/215-284463