Sri Lanka Tourism successfully hosted an influential press conference at WTM 2024, drawing the attention of over 84 leading UK travel media outlets who participated at the event this year. This high-profile event, attended by top media figures and travel influencers, marked a significant milestone for Sri Lanka’s tourism sector as it introduced a bold, sustainability-focused strategy aimed at rejuvenating and elevating the country’s tourism offerings.
Sri Lanka Tourism Chairman Buddhika Hewawasam, outlined Sri Lanka’s new strategic direction, emphasising the sustainable tourism practices across all trade and consumer marketing and promotional initiatives. He shared that this approach would be foundational in Sri Lanka’s renewed efforts to attract and inspire eco-conscious travellers while preserving the natural and cultural beauty of the island.
Sri Lanka Travel Feneteko