Cinnamon hosts Asia’s only blogger conference and awards on 31 October, bringing the world’s top global travel professionals and online influencers together once again. The conference and awards ceremony is the third edition of the Travel Bloggers’ Conference (TBC Asia) to be organised by Cinnamon.

The only conference of its kind in the region along with an awards ceremony, TBC Asia will return once more to feature ground-breaking trends and learnings from expert speakers and industry practitioners from around the world, who are transforming the sphere of travel content creation and marketing in the digital era.

With over 70 travel influencers and digital marketing experts participating in the forum which will take place at Cinnamon Grand Colombo this year, TBC Asia 2018 will explore a broad range of pivotal topics centred on the theme of ‘Creating Transformational Digital Content for Travel’.

Having made headlines with its launch in 2014 as the only conference of its kind to harness the combined power of the world’s top online influencers and industry practitioners, TBC Asia has since then gained significant momentum, becoming one of the region’s most highly anticipated events.

The conference showcases shifts and trends that are shaping the travel industry, and this year it will shine a light on the all-important role that content plays in delivering effective travel marketing solutions, creating hype and awareness, and building travel brands.

The conference will delve into the intricacies of current market and content trends and provide valuable insights on important avenues such as increasing sales through content marketing, improving lead generation, reinforcing customer loyalty, leveraging user generated content and exploring new markets from a digital perspective. The conference will create a bridge between top travel bloggers and brands, giving them the chance to work together to foster the growth of the industry. This year’s pertinent theme of ‘Creating Transformational Digital Content for Travel’ will be tackled by several globally-acclaimed speakers and trailblazing experts such as Liz Ward – Managing Director of Tourism Tribe, Sonali Chatterjee – Sales Director (India & South Asia) of CNN International, Karla Cripps – Senior Digital Producer of CNN Travel Asia-Pacific, Giuliana Riitano – Industry Manager, e-Commerce & Classifieds of Google, Abhay Khanna – Regional Manager of the Expedia Group and Zan Wu – Founder & CEO of Zanadu, China’s leader in premium and luxury travel.

Source : http://www.ft.lk/travel-tourism/Cinnamon-presents-TBC-Asia-2018-this-October/27-658251