The Pacific Asia Travel Association (PATA) has announced the winners of the PATA Gold Awards 2020. Supported and sponsored by the Macao Government Tourist Office (MGTO) for the last 25 years, this year’s awards recognise the achievements of 23 organisations and individuals.PATA presented 20 Gold Awards to organisations as Banyan Tree Hotels & Resorts; Department of Tourism, Government of Karnataka; Designated Areas for Sustainable Development Administration (DASTA); Kazakh Tourism National Company JSC; Macao Government Tourism Office; Mekong River Tourism; Outrigger Hospitality Group; Sampan Travel; SriLankan Airlines Ltd.; Taylor’s University; Tourism Authority of Thailand, and TTG Asia Media Pte Ltd.SriLankan Airlines, the National Carrier of Sri Lanka and a member of the oneworld alliance, reaffirming the global appeal of its marketing communication endeavors, bagged a gold award at the PATA Gold Awards 2020.Accordingly, the National Carrier was among the 20 winners announced recently at the virtual PATA Travel Mart 2020. SriLankan Airlines was awarded the title ‘Marketing Carrier’ for its Pan India campaign- Next Door Neighbor and Serendipity Next Door.
The winning entry of the ‘Marketing Carrier’ category, ‘ Next door neighbors’ is a visual representation of multi-faceted attractions of Sri Lanka primarily targeting holidaymakers of India, with the underlying message that one does not have to look very far for exciting or serene getaways when Sri Lanka is right next door.
Source: http://www.aviationvoice.lk/srilankan-airlines-recognised-pata-gold-awards-2020/
Sri Lanka Travel Feneteko