Amagi Hotels has announced a brand new look for its Negombo property, located alongside the Negombo lagoon. Previously known as Amagi Lagoon Resort and Spa, the hotel then comprised of 21 standard rooms, a restaurant, a bar and a banquet hall. The new look includes a brand new seven-storey wing comprising of 43 tastefully designed deluxe rooms and four luxury suites to its prevailing 21 standard rooms, ensuing a total of 68 guestrooms, complete with modern amenities and stunning views. The new look also comprises of a fine dining seafood restaurant aptly named Moya, unique private dining areas and soft upgrades to the existing areas of the property.

The grand launch of the new brand is set to take place early next year under the name ‘Amagi Aria’ which befittingly means an everlasting song that resonates to its highest note; an outline of the ambitious scope for the future of the property focusing on quality, development and loyalty. Amagi Aria celebrates the fact that Amagi Hotels are consistently different, focused on a commitment to providing the highest levels of quality and service to their guests.

“Our efforts take a long-term aim at showcasing the values and inimitability of our wonderful island to the world, through our service and vision of becoming the most preferred hotel brand for locals and foreigners alike,” said Amagi Hotels Chairman Somanathan Ganeshanathan. “As a part of our commitment to the country and its development in tourist, our plans consist of a long term approach in strengthening this segment of the economy as well as Amagi brand value. We are positive that we will grow to be one of the frontrunners in the industry with precedential value based strategies to achieve our goals.”

“The introduction of the new wing with its higher room categories, the upgrade and quality standards of the hotel and the positioning of a value based hotel in the four-star market in Negombo factors for the rebranding,” comments Amagi Hotels General Manager Marketing and Operations Renuke Coswatte. “The Aria brand will also further strengthen the brand awareness and recognition of our core brand – Amagi Hotels.”

Since its inception in 2012, Amagi Hotels has been offering unique and unforgettable hotel experiences in some of the most sought after destinations in Sri Lanka. Within its portfolio, Amagi Hotels hosts two distinctive properties; Amagi Aria is a four-star located along the serene locale of the Negombo Lagoon; and Amagi Beach is a three-star hotel set amidst the pristine western coast of Marawila.

Embodying the heart and soul of the Negombo surroundings, Amagi Aria offers a sanctuary among four-star hotels in Negombo, with a natural beauty framed against the magnificent lagoon backdrop. The hotel comprises of 68 rooms and suites, each boasting a fresh and relaxing setting with contemporary design, modern amenities and world-class comfort as well as private balconies, overlooking the lagoon, pool or garden. The suites are equipped with private Jacuzzis on the balcony.

Amagi Aria serves as a dining destination for both residents and visitors. Amagi Aria is home to fine dining seafood restaurant aptly names Moyã, which takes its name from the Sinhalese term for the place where the lagoon meets the sea, an ideal representation for the restaurant that is designed around the succulent delicacies available in the seas around Sri Lanka. The Catamaran Restaurant offers guests an opportunity to experience cuisines from around the world, prepared to perfection by Amagi Aria’s team of skilled chefs. For private dining experiences, the Tree House can accommodate up to 15 guests and The Pontoon can accommodate up to 20 guests. Quiet evenings can be spent enjoying a variety of innovative and classic beverages on the Grand Lawn or Sunset Deck, which boasts spectacular vistas and glorious sunsets over the lagoon waters.

The hotel is also ideal for weddings, corporate and private events as it features versatile venues that can be set up to suit individual needs. The Banquet Hall consists of a unique two-tier setting with contemporary design. The expansive lagoon-front lawn and deck is complete with a breathtaking backdrop for any occasion.

Amagi Aria also consists of a swimming pool, a kids pool and a spa. Amagi Aria is located just 10 minutes from Sri Lanka’s premier international airport and the coastal tourist-centric town of Negombo.

Source : http://www.ft.lk/travel-tourism/Amagi-Hotels-debuts-new-brand–Aria/27-643638