Given that the Russian economy is strangling with economic embargoes that has resulted in the currency depreciation by almost one hundred percent and Russian arrivals to Sri Lanka plunging by 32%, Sri Lanka tourism went on to invest in the market with strong brand building with focussed relationship with key travel agents and tour operators at the key Russian fair MITT that was staged in Moscow last
week.

Total number of 11 leading tour operators participated at the MIIT this year including Cinnamon Hotels and Resorts, Aitken Spence Travels, Deluxe Vacations (Pvt) Ltd., Delux Holidays (Pvt) Ltd., Pigion Island Resort, Long Beach Resort & Spa, Connaissance De Ceylon, Exotic Holiday International (Pvt ) Ltd, Bernard Tours (Pvt ) Limited., Green Holiday Center (Pvt) Ltd and Concord Exotic Voyages Lanka (Pvt) Ltd. Sri Lankan representatives were able to meet with the top tour operators of Russia during the show such as PAKS Tours, Russian Express, TZ Tours, KOMPAS Tours etc. creating a golden opportunity to revive business strategy during this challenging period of time.

Source: http://www.island.lk/index.php?page_cat=article-details&page=article-details&code_title=122689

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