The Sri Lanka Tourism Promotion Bureau (SLTPB) announced an exciting initiative aimed at promoting Sri Lanka as a premier travel destination through a series of influencer-led creative press trips from 28 October to 8 November 2024.
This event will feature 30 renowned international travel bloggers and social media influencers from ten countries, including the United Kingdom, Germany, Italy, France, Australia, India, Belgium, the Netherlands, Portugal, and Hong Kong. These influencers will create over 1,000 blog stories and social media posts as an immediate outcome of their visit to Sri Lanka.
In an age where social media plays a crucial role in shaping travel decisions, these influencers will share their experiences and highlights of Sri Lanka with a combined audience of over 7 million followers across major platforms such as Facebook, Instagram, YouTube, TikTok, and LinkedIn. This initiative aligns with the Government’s vision to attract the largest number of tourists to Sri Lanka by 2025, positioning the island as a must-visit destination for the upcoming winter season.
Sri Lanka Travel Feneteko