Heralding a thriving era for the tourism industry of Sri Lanka, Sri Lanka Tourism Promotion Bureau (SLTPB) won the third place at ITB 2013 for being the Best Exhibitor of Asia/Australia/Oceania division.
 Rumy Jauffer, Managing Director, SLTPB with the award and other officials. |
This award was organized by Cologne Business School which organized awards under several categories including the awards for ex air services-carriers, hotels, travel support and media, travel organizations, NGOs and destinations.
Since Sri Lanka Tourism Promotion Bureau (SLTPB), under the guidance of Basil Rajapaksa, the Minister of Economic Development, has identified Germany as a Key market among the traditional tourist markets of Sri Lanka, actions were taken to set up an attractive stall in the ITB, inclusive of all the tourism products related to the market of Germany.
The selection process for the above award was based on particular criteria which included design, activities, services, information material and first impression of the pavilion. As per this criterion, Korea and Indonesia ranked first and the second respectively whereas Sri Lanka secured the third place.
It was a remarkable achievement compared to the size of the Sri Lankan tourism industry.
Source : http://www.dailynews.lk/2013/03/15/bus03.asp
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