ITB (International Travel Trade Show Berlin) is the largest travel industry event which happens annually in Berlin, Germany.

In 2016, ITB Berlin celebrates its golden jubilee attracting large number of tourism professionals and visitors from 185 countries around the globe. With an estimated turnover of Euro 6.7 billion, the fair creates a unique opportunity to develop strong business contacts in the travel and the tourism industry.

The grand opening ceremony of ITB Berlin took place on Tuesday 8 March at 6 p.m. in the City Cube Berlin. The Head of UNWTO addressed over 300 plus distinguished guests and VIPs attended the official opening ceremony of the event.

This year, 64 Sri Lankan companies including key stakeholders of the tourism industry of Sri Lanka are participating at ITB along with Sri Lanka Tourism to promote key tourist attractions of the island including Ayurveda and tea. SLTPB has arranged a press conference on 10 March, the second day of the event and over 60 international journalists are expected to attend the press briefing.

Germany is the second biggest tourism market for Sri Lanka from Europe accounting for 115,868 tourist arrivals in 2015 which is a 12.5% increase y-o-y

Source : http://www.ft.lk/article/530221/Sri-Lanka-Tourism-at-ITB-Berlin#sthash.Rig75GMz.dpuf