Sri Lanka was promoted as a premier travel destination at the Holiday Expo Gent held from 29 November 2024 to 02 December 2024 at Flanders Expo in Belgium. The event which attracted well over 40,000 visitors was a B2C event, providing direct access to potential travelers in Belgium planning their holidays.
The Embassy of Sri Lanka in Brussels, with the support of Sri Lanka Tourism Promotion Bureau, organized the Sri Lanka stand that promoted Sri Lanka’s unique tourism identity featuring tourism-focused banners, videos, brochures and maps.
Minister (Commercial) of the Embassy of Sri Lanka in Brussels, Thavishya Mullegamgoda delivered a detailed presentation on Sri Lanka’s authentic and diverse tourism products expanding from pristine beaches and historical sites to wildlife, biodiversity, and eco & sustainable tourism. She also presented Sri Lanka’s specialized tourism segments ranging from wedding tourism, adventure tours to MICE tourism. Visitors were captivated by a video session showcasing the island’s stunning tourism offerings.
The combination of the Holiday Expo and the coinciding Countryside Lifestyle Exhibition expanded the audience reach, attracting a diverse group of visitors, including families, youth, adventure seekers, and culture enthusiasts, while also targeting affluent visitors in Belgium.
Source: http://bizenglish.adaderana.lk/sri-lanka-tourism-highlighted-at-holiday-expo-gent-2024-in-belgium/
Sri Lanka Travel Feneteko