Arabian Travel Market (ATM) is the industry’s leading travel and tourism exhibition within the Middle Eastern and Pan Arab regions. Middle East is identified as one of the main tourist generating markets as per the Sri Lanka Tourism Strategy.

Sri Lanka Tourism has participated at this event since 2003 along with the members of the travel and tourism industry in Sri Lanka and this is the 14th consecutive year of participation at the event with 56 co-exhibiting industry participants.

This fair is an opportunity to grow the market and build relationships with regional tour operators in the Middle East and Arab region.

Arabian Travel Market will be held on 25-28 April at Dubai International Convention and Exhibition Centre/Dubai – UAE. This year, the spotlight theme of the ATM is Family Travel.

The main theme of the Sri Lankan pavilion at the ATM will be wildlife and tea tourism. There will also be a focus on travel technology, business travel, luxury and wellness.