The much awaited and crucial multi-platform CNN global promotion campaign for Sri Lanka tourism went live yesterday.

This was following the agreement for three-month CNN global campaign being signed on 24 May.

A spokesman for Sri Lanka Tourism said three three-minute videos depicting the ‘Great Big Story’ portraying Sri Lanka as Asia’s diverse, authentic and compact destination will be exclusively promoted through social media on You Tube, Facebook and Twitter.

In addition, there will be another two videos which are 60-second vacations on CNN TV International. Both of these will be done by the CNN Editorial.

The Great Big Story is expected to bring in 800, 000 views on social media.

The campaign will reach across the global through multiple platforms.

“We are targeting a reach of 235 million TV Households and hotel rooms in Europe and the Middle East, 34 million TV households and hotel rooms in South Asia, and 42 million TV households and hotel rooms in the Asia Pacific region, and 2,100 gates and 250 million annual passengers in 48 airports in the USA,» the spokesman said.

«All this will position Sri Lanka as a diverse, authentic and compact destination to the global audiences and potential travellers across the world,» he added.

Source : http://www.ft.lk/front-page/Sri-Lanka-s-tourism-campaign-on-CNN-goes-live/44-656228