A special advertising campaign was launched in central London by Sri Lanka Tourism coinciding with the WTM Travel and Trade Fair in London, covering 25 underground stations for a period of three months ( 12 weeks). The campaign started off on 29th October and running up to January 29, 2015 in parallel to the WTM travel fair.

The campaign will be featured in main stations in central London such as Green Park, Covent Garden, Holborn, Bank, Leicester Square, Oxford Circus, Piccardilly Circus and Tottenham Court, etc. Sri Lanka’s most attractive images on beaches, elephants, lepards, whales, dolphins will be depicted in this campaign targeting potential travellers in UK.