A new luxury airline with all-flat seats will head to Australia following its launch later this year, operating the first direct Australia-Maldives flight.

This masthead can reveal designated Maldives carrier Beond (pronounced “beyond”) is on track to launch a non-stop Perth-Male route in less than a year.

The new “premium leisure” airline will target affluent holidaymakers of the South-Asian destination, offering a private jet-like experience and five-star services such as private airport transfers, lounge access and gourmet in-flight dining.

Middle seats will also get the flick – all Beond aircraft are set to feature a one-class cabin concept with a 2-2 configuration to cater to travelling couples.

Although seats will include a premium price tag, Beond’s chief commercial officer Sascha Feuerherd says the airline will go to market with a competitive offering.

“We do believe we can compete on the lowest end of these [business class] fares,” said Feuerherd.

For instance, seats on the inaugural Perth service will be priced from about $US1500 ($2250) one-way, by early estimates.

Source: https://www.theage.com.au/traveller/travel-news/a-new-premium-airline-with-all-flat-seats-is-headed-for-australia-20230627-p5djw4.html?utm_campaign=later-linkinbio-travellerau&utm_content=later-36188873&utm_medium=social&utm_source=linkin.bio