A new luxury airline with all-flat seats will head to Australia following its launch later this year, operating the first direct Australia-Maldives flight.
This masthead can reveal designated Maldives carrier Beond (pronounced “beyond”) is on track to launch a non-stop Perth-Male route in less than a year.
The new “premium leisure” airline will target affluent holidaymakers of the South-Asian destination, offering a private jet-like experience and five-star services such as private airport transfers, lounge access and gourmet in-flight dining.
Middle seats will also get the flick – all Beond aircraft are set to feature a one-class cabin concept with a 2-2 configuration to cater to travelling couples.
Although seats will include a premium price tag, Beond’s chief commercial officer Sascha Feuerherd says the airline will go to market with a competitive offering.
“We do believe we can compete on the lowest end of these [business class] fares,” said Feuerherd.
For instance, seats on the inaugural Perth service will be priced from about $US1500 ($2250) one-way, by early estimates.
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