A remarkable moment unfolded on December 18, 2023, as Aitken Spence Travels joined forces with Jazeera Airlines to host the inaugural Sri Lanka Destination Tourism Promotion event in Istanbul. The occasion, graced by the esteemed presence of The Embassy of Sri Lanka in Ankara, Türkiye, brought together more than 80 travel agents from Istanbul. This collaborative effort aimed to showcase the diverse and enchanting offerings of Sri Lanka as a prime tourist destination.