Aitken Spence Travels received the ‘Best in Class’ award presented by the Interactive Media Awards (IMA) for its revamped Aitken Spence Holidays website in the Travel and Tourism category.

The ‘Best in Class’ award is the highest honour awarded by the IMA for excellence in planning, execution and overall professionalism. In order to achieve this award, the website passed through a comprehensive judging process, excelling in each of the judging criterion. The laurel is presented to very few websites each year for meeting the required mark.

The Aitken Spence Holidays unit is the Outbound operation of Aitken Spence Travels that provides a comprehensive set of services related to its Sri Lankan travellers. The service portfolio offered by Aitken Spence Travels Holidays unit consists of issuing of air tickets, assistance in obtaining visas, assistance in obtaining new passports, renewals, holiday and business packages to exotic destinations, pilgrim tours to Dambadiva and Holy Land, tours to global trade fairs, special packages for sports events and musical concerts, cruise packages, overseas hotel accommodation, rail tickets on Rail Europe, issuance of currency and travel cards, airport drop and pick up, travel insurance and Emirates holidays packages.

The role of Aitken Spence Travels has evolved to an organisation with almost 40 years of service to the Sri Lankan traveller and has some of the leading business organisations entrusting their travel needs and services through the company.

“The Interactive Media Awards is an open competitive platform targeted at felicitating individuals and organisations involved in designing, developing, managing, supporting and promoting websites. The awards are judged by an independent committee appointed by Interactive Media Council Inc. (IMC), the hosting organisation of this award,” stated Rajitha Dahanayake, CEO of eMarketingEye, the company responsible for the revamp of the Aitken Spence Holidays website.

“We pride ourselves on the ability to understand our customers and cater to their exact requirements in the most customer-centric way. In recent years, it has become clear that digital is a necessary medium by which to engage customers and we have wholeheartedly strengthened our efforts in that area. We are ever prepared to offer our customers an avenue to discover new destinations, personalise it and offer new ideas to make travel plans,” commented Nalin Jayasundera, Managing Director of Aitken Spence Travels.