Sri Lanka makes waves as a prime film destination in heart of Bollywood

Sri Lanka’s tourism sector is taking a bold step into the limelight as a leading destination for Indian film productions, with the Sri Lanka Tourism Promotion Bureau (SLTPB) taking centre stage at the 10th edition of the India International Film Tourism Conclave (IIFTC) in Mumbai, held from October 23 to 25, 2024.

The event, renowned as the largest film tourism platform in India, provided an exceptional opportunity for Sri Lanka to showcase its diverse landscapes and cultural richness to the Indian film industry, positioning the island as the perfect location for cinematic ventures. Sri Lanka’s focus on film tourism aligns with global trends where countries are seeing significant economic benefits from attracting international film productions.

A high-profile delegation from Sri Lanka, led by renowned international film producer Chandran Rutnam and supported by the International Film Producers Association of Sri Lanka (IFPA), joined forces with SLTPB to captivate key stakeholders from India’s film industry.  Mr. Chaminda Munasinghe, Assistant Director of SLTPB responsible for film tourism promotions, presented Sri Lanka’s potential as a top-tier filming destination at the main event of IIFTC.

The SLTPB’s presentation at IIFTC 2024 was a masterclass in promoting Sri Lanka’s unparalleled natural beauty, cultural diversity, and ease of access. The showcase specifically targeted the Bollywood, Telugu, Kannada, Tamil, Malayalam, Bengali, and Marathi film industries, emphasizing Sri Lanka’s scenic landscapes ranging from pristine beaches to lush jungles and vibrant cultural sites. Sri Lanka’s capability to cater to large-scale productions with minimal logistical challenges was a key highlight of the presentation.

Read more: https://www.adaderana.lk/news.php?nid=103948

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