The growing demand from incentive travellers in the MICE tourism segment who are travelling mainly for the purpose of business and investment has increased quite sharply over the past years. Sri Lanka Tourism has identified the MICE segment as a key driver of tourism growth and a contributor for overall economic development of Sri Lanka. As a result of the ‘Wonder of Asia’ promotional campaign initiated by the Ministry of Economic Development and Sri Lanka Tourism in Europe, Sri Lankan travel agents have been receiving many up-market incentive groups to Sri Lanka during the recent past. One of Sri Lanka’s leading travel agents Connaisance De Ceylon received a group of 130 pax incentive group from Toulouse, France on 26 March, which is the latest addition to the group of incentive travellers visiting the country. The group consisted of high-end tourists from France representing different segments and mainly looking for investment opportunities in Sri Lanka.
Due to the new infrastructure developments in the country, especially in the areas of domestic air travel, the group took flight using MI 17 helicopters of Heli Tours. A fleet of six helicopters carried the incentive group on a sightseeing tour from Kandy to down south. Helitours Ltd. unveiled its newest fleet of helicopters recently which are highly sophisticated for tourist travel. The group was highly impressed with the novel experience of having the opportunity to take a bird’s eye view of Sri Lanka’s luscious greenery and landscape from skies above. They were full of praise for the latest developments that have taken place in Sri Lanka for high-end tourist travellers, such as what they experienced travelling by helicopters.
Connaisance De Ceylon Chairman Chandra Wickramasinhe played a pivotal role in bringing down and organising the innovative experience offered to the incentive group from France.
Source : http://www.ft.lk/2014/04/01/sri-lanka-attracts-high-end-french-tourist-group/
Sri Lanka Travel Feneteko