Cox and Kings Ltd India with operations spanning 23 countries, has appointed Aitken Spence Travels, as its Preferred Sales Agent (PSA) in Sri Lanka to handle inbound tours and outbound holidays.

Cox & Kings Ltd (CKL) is a leading brand in India with presence in over 150 locations. Globally, CKL wide network spans Europe, Middle East, USA, Australia, New Zealand and Japan.

Speaking on the appointment, Karan Anand, Head of Relationships, Cox and Kings Ltd, said, “We are happy to be associated with Aitken Spence Travels and strongly believe that this cooperation will rapidly grow the business to its fullest potential”.

Nalin Jayasundera, Managing Director of Aitken Spence Travels, said, “One of the greatest strengths of the organization has always been strategic partnerships.

We are confident that this affiliation will be a mutually beneficial alliance capitalising each partner’s synergies to grow within Sri Lanka to benefit all stakeholders.”

With a significant presence in Maldives, Aitken Spence Travels is fully diversified in to every aspect of tourism related activities namely; Leisure, Eco, Adventure, MICE, Shore Excursions for Cruise liners and luxury.

It is considered as the leader in destination management in Sri Lanka with its creative and innovative tours and services.

Aitken Spence Travels is endowed the Carbon Neutral status by the Sri Lanka Carbon Fund and maintains ISO 9001:2008 and 14001:2004 certifications.

Cox & Kings Ltd. (CKL) is one of the longest established travel company in the world since 1758. Headquartered in India, it is the leading holidays and education travel group with operations in 23 countries across 4 continents. In India, Cox & Kings has presence in 149 cities across the country.

CKL also owns Holidaybreak, an education and activity travel group based in UK. Over the years the company has won many awards that stand testimony to its excellent service. Recent awards include “Favourite Outbound Tour Operator” awarded by the Outlook Traveller Awards 2014 to Cox & Kings India.

CKL is one of the founding members of the World Travel and Tourism Council (WTTC), and are members of premier industry associations namely the Travel Agents Federation of India (TAFI), the Travel Agents Association of India (TAAI), Indian Association of Tour Operators (IATO), European Tour Operators Association (ETOA), and the Pacific Asia Travel Association (PATA).