Directories play a very important role by disseminating contactable information of government and private business organisations as well as residential subscribers through the white pages to the general public and business community helping them make right decisions while generating millions of transactions by linking buyers and sellers through the classified business section and the business white pages. Apart from the flagship telephone directory, SLT Rainbow Pages has now diversified into industry-specific directories catering to niche markets like wedding, tourism and so on with the success of the national business directory.
Tourism has become a fast-growing industry followed by the end of the decades-long civil war. Meanwhile, the government has launched an accelerated development program for the tourism industry expecting to attract about 2.5 million visitors by 2016. Having been understood the importance of this booming industry, SLT Rainbow Pages as the directory publisher to the nation under the umbrella of the nation’s telecommunication giant – Sri Lanka Telecom – has made a big effort to support the industry with its resources and capabilities. Hence the Tourist Directory was introduced and its first comprehensive print version was published last year targeting the tourist season. Being well-acclaimed by the industry, the first tourist directory was a resounding success that led the development of a comprehensive tourist website as well as a mobile app. SLT Rainbow Pages Tourist Directory that consists of nearly 500 pages of very comprehensive information on the island’s attractions, activities (adventures and other sports), travel tips, shopping, products and services guide and much more coupled with beautiful images is an ultimate guidebook that helps tourists enjoy their holiday with much convenience and no hassle and also it encourages much more tourist spending on Sri Lankan products and services. Over 25,000 copies of the Tourist Directory which is published annually are made freely available in hotel rooms of over 700 leading tourist hotels across the island. In keeping with fast-developing technology, a very comprehensive and informative tourist website, the development of which is currently in progress will be launched in September 2014 in parallel with the beginning of the forthcoming tourist season and a mobile application will also be launched early 2015. At a time we are living in a digital era, introduction of digital versions of directories is of much importance.
Tourist directory website which globally promotes Sri Lanka as one of the finest destinations in the world to holiday in will help tourists plan their tour well ahead of their arrival. The tourist directory website contains descriptive articles supported image galleries, digital maps, etc., on Sri Lanka’s tourist attractions, activities, shopping, accommodation, dining, travel tips, and everything a tourist may want to well plan his or her tour in Sri Lanka before arrival or to find things after arrival. Also, in order to best support the business community in the tourism industry, the website is developed in such a way that they can make use of this website to promote their businesses world over. Accordingly, the website accommodates banner spaces and detail pages where advertisers could put out their company profile with the product range, brand names, logos, image and video galleries, purchase options, payment methods, branch network, digital maps with location directions, and with many more features. When it comes to mobile phones, today it has become people’s closest digital device since its multitasking capability and portability. Hence, information, entertainment, business, finance, banking, shopping etc., have become just a touch at fingertips. We believe the tourist directory mobile app will serve as an on-the-palm guide for tourists most of whom tend to use smart phones while travelling. The tourist directory Mobile App also will have scores of features such as image galleries, digital maps with directions, banner spaces and detail pages including above features for advertisers and much more to make it Sri Lanka’s number one tourist mobile app.
Meanwhile, the 2014/2015 print tourist directory is to be released by September 2014. Therefore, there remains a great opportunity for those who are into the tourism industry to reap a host of benefits through the SLT Rainbow Pages Tourist Directory product range. They can now reserve their advertising space in the forthcoming Print Tourist Directory on or before 30th of June 2014 and get their product/service information published on the tourist directory website and the mobile app exclusively free of charge.
Source: http://www.ft.lk/2014/06/19/slt-rainbow-pages-steps-up-to-promote-tourism/
Sri Lanka Travel Feneteko