Sri Lanka Tourism displayed its potential of taking on major source markets as France, by promoting Sri Lanka as a key holiday destination equipped with everything that a traveller needs.
This initiative was taken at the International Luxury Travel Mart (ILTM) 2024, in Cannes, France, which is one of the world’s leading luxury travel events.
The event took place from 2 to 5 December, marking the largest edition of the event up to date, with a record of over 85,000 scheduled meetings. Over 2,350 brands from 105 countries participated, alongside an extensive program of networking events. Sri Lanka Tourism also participated showcasing its unparalleled luxury travel offerings alongside 12 Industry partners, Promoting exclusive luxury segments.
The creative design of the Sri Lanka stand stood out from the rest and many visitors were seen interested in the colourful cultural performances done by the traditional dance troupes. It was a dynamic yet an interesting experience for all those who participated in the event to know about the different cultures, traditions and tourist locations of each country. Sri Lanka’s participation also included B2B meetings with the foreign Industry stakeholders and discuss about encouraging more French tourists to visit Sri Lanka, and build more business partnerships.
Source: https://www.ft.lk/travel-tourism/Sri-Lanka-elevates-luxury-tourism-at-ILTM-2024/27-770559
Sri Lanka Travel Feneteko